Yes, this species are pretty northern in it's distribution (although it exists on the Canary Islands), so it probably likes cold.
Here is distribution information:
http://en.wikipedia.org/wiki/Bladder_wrack
I have my light on many hours, algae tend to like light... Perhaps you can try to have your light on longer?
Here is a page on a site with lots of information:
http://www.wetwebmedia.com/brnalgae.htm
I would like to grow macro algae, they are nice

Perhaps I will buy a tropical species.
It would be nice to see photos of the small snails

I actually saw a small whitish oval ball floating around here, but maybe it came from the algae that I fed my snails with...